How to add SoftwareApplication Schema markup to your Blogger blog.

How to add SoftwareApplication Schema markup to your Blogger blog.

 You might have always wonder how people do make the application or software they share show rating or review snippets o search engines. Here, we are going to show you how to add SoftwareApplication Schema markup to your Blogger blog.

When the information about the software or apps you share a good markup with the correct code, you will see all the details on Google search results.

Schema markup is code (semantic vocabulary) that you put on your website to help the search engines return more informative results for users. By using the correct Schema markup, one can tell search engines exactly what to display about the contents on a webpage.

Even though your users will normally not see the information the Schema markup code, search engines will use the information to give them all the details and this will encourage users to click to see the contents.

What is Structured Data?

Structured data ​ (also called Schema markup) ​is code (metadata) written in a specific format and with a  particular vocabulary which you can add to the code of a webpage that search engines can understand.​  

You can find the ​vocabulary for structured data on ​ ​​. With the Schema vocabulary, you can mark up individual bits of content on a webpage and help search engines understand them. For it to work, you need to use a  particular ​markup language​, for example,  ​JSON-LD.​  Put simply, JSON-LD is a way of writing JavaScript code.  

Structured data in the form of is essential for SEO. Correctly implementing structured data might not give you better rankings, but it will indirectly make your site a better search result.  Structured data makes it possible for search engines to display your content in an enhanced way. Enhanced search results, a.k.a. rich results​, ​ ​are eye-catching and, therefore, more clickable.

 Just getting the click is not enough, though. Once people land on your page, you have to give them high-quality content. If they like what they find on your page, they may stay on your website longer. That means you’ll have a lower bounce rate, which  Google may interpret as a sign that your site deserves a high place in the search results.  

Adding the SoftwareApplication Schema markup to your Blogger blog.

I am pretty sure you must have noticed how apps displayed on Google search results from a site like Google Play appears. If you would like to have the same experience for your app/software sharing Blogger website, then this is how to go about with it:

  • Step 1: Start a new post about the app or software

First of all, create a new post on the software or app. Provide all details about the software. Do not publish the post yet.
  • Step 2: Switch to "HTML" view
How to add SoftwareApplication Schema markup to your Blogger blog.

After writing the post or article about the app or software, switch from the default Blogger compose view to "HTML" view.
  • Step 3: Add SoftwareApplication JSON script

Once in HTML mode, you will have to add the SoftwareApp Schema JSON script to your site and fill all the necessary information you will like Google to show. You will have to add information like the App name, Category, Platform or operating system, Download link, App URL, image, Developer, version, rating, rating count, price and just to name a few.
  • Step 4: Check the Schema markup with Google rich results tool
Check the Schema markup with Google rich results tool

After adding the Schema markup or structured data for SoftwareApp on your post, you will have to make sure everything is ok. With the Google Rich Results Tool, you can check if your code is properly implemented and there are no errors that may impair on its featuring on Google or other search engines.

To do this, copy the JSON script containing all the metadata for your software or application you entered earlier in step 3 above.

Open the Google Rich Results Tool and paste the code there and then test.


  • Step 5: Publish the software or app article
Once everything is marked green on the Google Rich results tool, you can now publish your article. Once you get enough traffic from the article, Google will detect the Structured data on your page and will use them to display rich results.

Where to get the correct SoftwareApplication Schema markup JSON script

Structured data is a standardised format for providing information about a page and classifying the page content. And before you head on using the sample code for the Software App structured data, you'll have to;
  1. Add the required properties. For information about where to put structured data on the page, watch JSON-LD structured data: Where to insert on the page.
  2. Follow the guidelines.
  3. Validate your code using the Rich Results Test.
  4. Deploy a few pages that include your structured data and use the URL Inspection tool to test how Google sees the page. Be sure that your page is accessible to Google and not blocked by a robots.txt file, the noindex tag, or login requirements. If the page looks okay, you can ask Google to recrawl your URLs.
Example Software App JSON Schema markup you can use:

   <script type="application/ld+json">
      "@context": "",
      "@type": "SoftwareApplication",
      "name": "Download WhatsApp Unclone 13.00.0 APK latest version 2020 [Updated]",
      "operatingSystem": "Android",
      "applicationCategory": "Communication",
   "softwareVersion": "13.00.0",
   "downloadUrl": "",
      "aggregateRating": {
        "@type": "AggregateRating",
        "ratingValue": "4.5",
        "ratingCount": "199989"
      "offers": {
        "@type": "Offer",
        "price": "0",
        "priceCurrency": "USD"

NOTE: Edit this code an add your App details as per the guide above